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UK competition watchdog secures Google commitments on third-party cookies

UK competition watchdog secures Google commitments on third-party cookies

LONDON - Britain's competition regulator said on Friday it had secured commitments from Google about the tech giant's proposal to remove third-party cookies from its Chrome browser. The Competition and Markets Authority (CMA) said the commitments were a result of action it launched against the U.S. company in January following concerns that its proposals could restrict competition in digital advertising. Third-party cookies are used by digital advertisers to personalise and target advertising.

 

Google had said its new technology - called the Privacy Sandbox - would allow users to receive relevant advertising without being tracked on an individual level. The company said on Friday it had welcomed the opportunity to work with a regulator on its initiative with the aim of reconciling privacy and competition concerns.

 

"Today we are offering a set of commitments — the result of many hours of discussions with the CMA and more generally with the broader web community — about how we'll design and implement the Privacy Sandbox proposals and treat user data in Google's systems in the years ahead," the company said in a blog post. It said there would be no data advantage for Google advertising products under its proposals, and its advertising products or own sites would not have preferential treatment.

 

Source: Yahoo/finance

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