• Monday, 02 August 2021
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Amorepacific to bring new product experience to 4th China International Import Expo

Amorepacific to bring new product experience to 4th China International Import Expo

Beauty and cosmetics conglomerate Amorepacific will integrate its Asian beauty products with elements of art and technology at the fourth China International Import Expo this year to bring consumers diverse and fresh experiences through online and offline activities.


Amorepacific, which has attended all previous editions of the expo, said that it views the China International Import Expo as an ideal platform for driving its growth in China and facilitating communication within the global beauty industry. Since 1992, the South Korean company has introduced 10 brands, including Sulwhasoo, Laneige, and Mamonde, to the Chinese market.


The company has also been expanding its infrastructure investment in China, empowering e-commerce and digital transformation, and offering Chinese consumers products and services ranging such as skincare, cosmetics, and hair care. The number of Amorepacific's brands participating in the China International Import Expo surged from five in 2018 to 10 last year.


The company also rolled out interactive, innovative customer experiences and debuted several new products to attract consumers and buyers. Products customized for Chinese customers have been developed and displayed at the expo too. A scented lip mask showcased at the second China International Import Expo in 2019, for example, was developed due to the company's cooperation with Alibaba Group's Tmall Innovation Center, which offers data-driven insights and solutions.


Source: China Daily

Images source: Xinhua


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